Five industrial designers, five interactive designers, two graphic designers, one motion media designer, one sound designer and one lead producer/writer (me)
Tools
Adobe Creative Suite
Sketch
Proto.io
TeamGantt
Slack
Overview
Technology pioneers from Samsung launched this sponsored project with the goal of outsourcing a creative vision to a team of talented designers curated by SCAD. They know autonomous cars are the future of transportation, and they needed help in exploring their potential to contribute in this rapidly growing industry.
10-week project
For optimum view, please turn your phone to landscape :)
Technology pioneers from Samsung launched this internship project with the goal of outsourcing a creative vision to a team of talented designers curated by SCAD. They know autonomous cars are the future of transportation, and they needed help in exploring their potential to contribute in this rapidly growing industry.
Mission
The challenge? To design the interior for the vehicle of the future—envisioning a rich experience between users and the Samsung brand by building a functional, life-size prototype of an autonomous car dashboard in ten week's time.
As lead producer, I was elected to oversee and contribute in every aspect of the project including UX research and design. My focus, however, was on polishing visual elements of our design and strategize our way into building the prototype.
Story
With more than 40 companies investing in autonomous vehicle technology, the reality is driverless cars are coming, and sooner than we realize.
Companies currently investing in driverless car technology
And while the exterior of the car is undeniably important, companies often overlook something that often makes or breaks a fantastic car experience: the dashboard.
Design Process
Through the double diamond design methodology I planned out the entire project, starting with the clear understanding of the brief and working our way into the delivery of sound design solutions.
Research showed people want feel in control of their vehicle at all times. This is a challenge in Autonomous Mode and requires full transparency.
Connectivity
We discovered users prioritize seamless connectivity between devices. People lead busy lives and their technology must keep up across platforms to create an optimal user experience.
Here's a video that introduces some of these features:
A video that depicts most of the features in a step-by-step
The final $10,000+ 3D printed dashbord prototype we produced and shipped to Samsung's headquarters in South Korea
